Monday, 2 March 2009

LIPSTICK IN CASE OF CRISIS








Mirad que artículo más interesante he encontrado en mis lecturas económicas:

'An indicator based on the theory that a consumer turns to less expensive indulgences, such as lipstick, when she (or he) feels less than confident about the future. Therefore, lipstick sales tend to increase during times of economic uncertainty or a recession.'

Dice que en momentos de crisis, como estos, el consumidor tiende a gastarse el dinero en indulgencias menos caras, como pueden ser pintalabios, cuando no está seguro de lo que pasará en futuro. Por eso, las ventas de pintalabios aumentan durante temporadas de retrocesión o crisis!

La verdad es que, a mi, no me hace falta estar en crisis por gastarme el dinero en pintalabios y cosméticos, de hecho que la motivación es: No puedes gastarte demasiado dinero en joyas, zapatos, vestidos.... pues con poquitos gastos y un toque de pintalabios puedes ir preciosa y chic, aunque llevando un par de tejanos de H&M.

The truth is, that I don't need to feel the crisis to spend my money on lipsticks and cosmetics, I always did and always will, crisis or not crisis. The real reason of this is that: you cannot afford those beautiful shoes or that fancy dress, well at least you can wear your shining new lipstick, be gorgeous and chic even wearing a pair of H&M jeans.

12 comments:

Rachel said...

well..maybe because im a marketing wmn, that this is not a new for me and i dont need studies to know that. In my case, i dont buy a lot of clothes, I prefere to buy some dome pieces from the streetwear brands i love most now and then..of course crisis affects us all, specially when I just arrived here and my first salary is really tinny...so I go to H&M and Sephora and buy dope eye shadows and lipsticks, flashy earrings, or even shinny collants from A.Apparel.. it all makes sense ..

Y said...

Hey thanks for your lovely comment, your blog is really interesting keep it up! :)

Marga - ModaQueMola said...

Hola! Q tal?
Gracias por pasarte por el blog.
No conocía el tuyo, me lo apunto para pasarme más seguido!

sobre la teoría, está guay ya la conocía.

Un beso!

Dana said...

ajajajaj con razón!! Ahora entiendo muchas cosas!

Javier Castán said...

Presiosa, te he linkeado en mi blog (por lo de uffie y demás)


pd. no me olvido de tu polaroid :P

Niviarsiaq said...

omg! I read an article about this! Apparently the cosmetics industry is the best one to be in during a recession/depression because people always want to spend money on looking good! haha!

Montse said...

jajaja qué rgacia el título!!! yo siempre criitcaba a alas mujeres que se pinatban los labios mienrtas esatban conduciendo. Ahora mejor me callo, para no autocriticarme:P

mua!!

Iole said...

eccomi qui...anche questo space non è niente male...verrò spesso!
A presto Iole

Newborn Hippy. said...

thanks for the sweet comment, you've made my day

McCall said...

hey, i just came upon your blog and its really cool!! i love the kawasaki shoes under buy it now on the right, but when i click it, it just refreshes the page. is it supposed to link to somewhere else?
xoxo, mccall

CKUF said...

been trying to find a red, red, red lipstick! it looks fab!


http://ckuf-info.blogspot.com/

Wana said...

lol... nice! im not a fan of lipstick tho...